Vital Life Foundation

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Vital Life Foundation

December 11, 2024

Executive Director Johannah Senn VP of Marketing Matt Burg Marketing Strategist Laurel Douthit Graphic Designer Ryan Lee Videographer, Copywriter Gary Tetz

Front-end development, responsive web design, third-party integrations, information architecture, asset management, SEO, research

Serving seniors since 2008, Vital Life Foundation is a non-profit that brings employees, residents, charities and communities together in the spirit of philanthropy and service. It was created by Marquis, a senior care company, and its sister company Consonus Healthcare, which provides pharmacy and rehabilitation services to the senior population. The Foundation has helped over 100,000 seniors and acts as a catalyst between a number of charities whose main focus is to help seniors and our communities.

  • Revamped and modernized a legacy custom theme, enhancing both functionality and user experience.
  • Added dynamic new sections for the Spirit Club and Vital Volunteers programs, showcasing community engagement and participation.
  • Created a dedicated section highlighting sponsors, featuring impactful video testimonials to build brand partnerships.
  • Customized and refreshed the Greater Giving event website for the annual Bridgetown Bash, ensuring it was visually appealing and user-friendly.
  • Utilized SEMRush and Crazy Egg analytics to optimize site health, elevating SEO performance to an “A” rating.
  • Actively volunteered at major annual events, including Spirit of ’45, Ronald McDonald House Charity Elf Give, Backpack to School, and Cupid Crew, contributing to community outreach and corporate social responsibility initiatives.

vitallifefoundation.org | vlf.ejoinme.org