Marquis Companies is a fifth generation senior care provider that offers a variety of services, including assisted living, independent living, post-acute rehab, memory care, and home health care. Marquis operates 28 facilities in Oregon, California, and Nevada. They also provide contract rehab therapy and geriatric-certified pharmacy services through Consonus Healthcare.
- Spearheaded the development and enhancement of a legacy custom theme, improving both design and functionality.
- Created an interactive, user-friendly facility locator map to streamline navigation for users.
- Developed targeted landing pages for the successful launch of the Eugene Campus, driving engagement and visibility.
- Integrated Gravity Forms with the new WelcomeHome CRM, optimizing data collection and management.
- Redeveloped and enhanced the recruitment section, improving user experience and driving talent acquisition efforts.
- Leveraged SEMrush and Crazy Egg analytics to optimize SEO performance, achieving an “A” grade for site health.
- Implemented accessibility tools, ensuring the site met ADA compliance and enhanced user accessibility.
- Led the refresh of the privacy policy, ensuring legal compliance and transparency.
- Managed the seamless migration of websites from external agency servers to WP Engine, improving speed and reliability.
- Migrated active videos and archives from YouTube to Vimeo, and implemented video schema to enhance SEO and content organization.
- Conducted a media library purge, reducing storage by 50% and optimizing content management.
- Coordinated with IT during the pandemic to deliver daily COVID-19 policy updates and video messages from leadership to facilities, ensuring clear communication and compliance.